Lead Generation: Automated Prospecting
Configure your OpenClaw agent to discover new prospects, qualify them against your ideal customer profile, and deliver enriched leads straight to your pipeline.
What You Will Get
By the end of this guide, your OpenClaw agent will actively prospect for new leads based on criteria you define. It will search public data sources, qualify each prospect against your ideal customer profile, and push enriched contact records into your CRM or pipeline tool.
Instead of spending hours researching companies and contacts manually, your agent does the legwork around the clock. It identifies prospects that match your target industry, company size, and role, then scores them so your sales team focuses on the highest-value opportunities first.
The result is a consistently full pipeline of pre-qualified leads. Your reps spend less time searching and more time selling, and every lead comes with context, including company details, recent news, and a relevance score, so the first outreach is always informed.
Step-by-Step Setup
Follow these steps to configure automated prospecting on your running OpenClaw instance.
Define Your Ideal Customer Profile
Open your agent's chat on RunTheAgent and describe your ideal customer. Include target industries, company size ranges, job titles, and geographies. The agent saves this as a reusable profile that drives all future prospecting searches.
Set Up Data Source Connections
In the Connections panel, enable the data sources your agent should search. These can include public business directories, company databases, and social networks. Authenticate each source so the agent can pull prospect data programmatically.
Configure Qualification Criteria
Tell your agent which signals indicate a strong lead. This might include recent funding rounds, hiring activity, technology stack matches, or specific keywords on a company's website. The agent uses these signals to filter out low-fit prospects before they ever reach your pipeline.
Set Lead Scoring Rules
Assign point values to each qualification criterion so the agent can rank leads. A prospect that matches three out of five criteria scores higher than one that matches only one. You can set a minimum score threshold so only the best leads are pushed to your team.
Enable Contact Enrichment
Turn on enrichment so the agent adds email addresses, phone numbers, LinkedIn profiles, and company revenue data to each lead record. This saves your reps the step of manually looking up contact details before reaching out.
Route Leads to Your Pipeline
Configure where qualified leads are delivered. You can push them directly into your CRM, send them to a shared spreadsheet, or post a summary to a team channel. Set up assignment rules so leads are distributed to the right rep based on territory or product line.
Review and Tune Weekly
After the first week, review the leads your agent generated. Check the qualification accuracy and adjust scoring weights or profile criteria as needed. The agent improves over time as you refine these settings, so a brief weekly review keeps the output sharp.
Tips and Best Practices
Start Narrow, Then Expand
Begin with a tightly defined ideal customer profile and expand it gradually. This ensures your first batch of leads is highly relevant and gives you a solid baseline for tuning scoring rules.
Combine Multiple Data Sources
Using more than one data source increases coverage and allows the agent to cross-reference information. A lead verified across two sources is more reliable than one found in a single directory.
Set Daily Limits
Cap the number of leads generated per day to match your team's outreach capacity. There is no value in generating 200 leads a day if your reps can only contact 20. Quality follow-up beats volume every time.
Common Prospecting Scenarios
Outbound SaaS Sales
Your agent searches for companies in your target vertical that use a competing product. It enriches each lead with the decision-maker's contact info and tags them with the competitor they currently use, giving your reps a natural conversation opener.
Event Follow-Up
After a trade show or webinar, feed the attendee list to your agent. It enriches each contact, scores them against your profile, and prioritizes the hottest leads so your team follows up with the right people first.
Expansion Revenue
Your agent monitors existing customer accounts for growth signals like new office openings, headcount increases, or product launches. When a signal fires, it creates an upsell opportunity and routes it to the account manager.
Frequently Asked Questions
Related Pages
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