Can the agent draft press releases for different industries?

Yes. The agent adapts its vocabulary and emphasis based on the industry context you provide. Whether you are announcing a tech product launch, a healthcare partnership, or a financial milestone, the agent tailors the language appropriately.

How long should a press release be?

A standard press release is 400 to 600 words. The agent keeps its output within this range by default. If you need a shorter or longer version, specify the target word count and the agent adjusts accordingly.

Can the agent write an embargo notice?

Yes. Tell the agent the embargo date and time, and it will add the proper embargo header to the press release. The format follows industry conventions: EMBARGOED UNTIL [date] [time] [timezone].

Media

Press Release Drafting: Formatted and Distributed

Give your OpenClaw agent the news details and receive a professionally formatted press release with headline, dateline, quotes, boilerplate, and contact information.

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What You Will Get

By the end of this walkthrough, your OpenClaw agent will produce distribution-ready press releases in standard AP style format. You provide the key facts, quotes, and context, and the agent structures everything into a professional announcement complete with headline, subheadline, dateline, body paragraphs, executive quotes, boilerplate, and media contact information.

Press releases follow a rigid format that journalists and editors expect. Getting the structure wrong can mean your news gets ignored. Your agent knows the conventions and applies them consistently every time, so each release looks professional and meets media industry standards.

You will also learn how to tailor press releases for different audiences, such as trade publications versus general media, and how to prepare multiple versions of the same announcement for different distribution channels. This saves hours of writing and editing time for every announcement your organization makes.

Step-by-Step Setup

Follow these steps to draft press releases with your OpenClaw agent.

Provide the News Details

Open the chat on RunTheAgent and give your agent the core information: what is being announced, why it matters, when it takes effect, who is involved, and any supporting data or context. Include exact names, titles, dates, and figures. The agent cannot invent facts, so completeness is important.

Supply Executive Quotes

Provide one or two quotes from company executives or relevant stakeholders. Include the person's full name, title, and the quote text. If you do not have exact quotes yet, describe the sentiment you want to convey and the agent will draft quote suggestions that you can refine and approve.

Specify the Target Audience

Tell the agent who this press release is aimed at. A release for trade publications should emphasize industry-specific impact and technical details. A release for general media should focus on broader relevance and human interest. The agent adjusts the tone, vocabulary, and emphasis accordingly.

Request the Standard Format

Ask the agent to produce the release in standard AP style format. This includes: FOR IMMEDIATE RELEASE header, headline, subheadline, city and date dateline, opening paragraph with the most important facts, supporting paragraphs with context and details, executive quotes, boilerplate about the company, and media contact information.

Review and Refine

Read through the draft carefully. Check all facts, names, titles, and dates for accuracy. Ask the agent to adjust the headline for more impact, tighten the opening paragraph, or reorganize the body paragraphs for better flow. The agent makes revisions based on your feedback while maintaining proper formatting.

Create Alternate Versions

If you are distributing to different audiences, ask the agent to create alternate versions. A shorter version for social media, a longer version for trade publications, and a concise version for email pitches. Each version uses the same core facts but emphasizes different angles appropriate to the channel.

Prepare the Distribution Package

Ask the agent to compile the final press release with a suggested distribution plan. This includes recommended media outlets, journalist contacts to pitch, a suggested email subject line, and a brief pitch note that accompanies the release. This gives your PR team everything they need in one package.

Tips and Best Practices

Lead with the Most Newsworthy Fact

The opening paragraph should answer who, what, when, where, and why in the most compelling way possible. Ask the agent to prioritize the single most newsworthy element at the top. Journalists decide whether to read further based on the first sentence.

Keep Headlines Under 10 Words

Short, punchy headlines perform better in media databases and email subject lines. Ask the agent to generate three to five headline options so you can pick the strongest one. Avoid jargon and focus on clarity.

Include Data and Specifics

Vague claims weaken press releases. Wherever possible, include specific numbers, percentages, or milestones. The agent can help you frame statistics effectively and integrate them naturally into the body text.

Store Your Boilerplate

Add your company boilerplate paragraph to the agent's knowledge base so it is automatically appended to every press release. Update it periodically to reflect new milestones, awards, or company descriptions.

Frequently Asked Questions

Media Kit Generator Crisis Communication Plan Brand Voice Guide

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