Referral Program Tracking
Let your OpenClaw agent track every referral from link click to conversion, calculate rewards, and report on program performance automatically.
What You Will Get
After this setup, your OpenClaw agent will track your referral program end to end. It monitors referral links, attributes new signups to the referring customer, tracks whether referred users convert to paying customers, and calculates rewards owed to each referrer.
You will have a real-time view of program performance: how many referrals each customer has made, the conversion rate from referral to paid signup, total reward payouts, and the lifetime value of referred customers compared to other acquisition channels.
The result is a referral program that runs itself. Your team spends less time managing spreadsheets and manually verifying referrals. Customers get their rewards promptly, which motivates them to refer more. And you have clear data to justify and optimize your referral investment.
Step-by-Step Setup
Follow these steps to configure referral tracking on your running OpenClaw instance.
Define Your Referral Program Rules
Tell the agent your program rules: what reward the referrer gets, what the referred person gets, the minimum qualifying action for a referral to count, and any limits on total rewards. The agent uses these rules to determine when a referral is valid and what reward to issue.
Set Up Referral Link Tracking
Configure the agent to generate and track unique referral links for each customer. When someone clicks a referral link and signs up, the agent captures the attribution and links the new user to the referrer. This tracking persists across sessions using cookies or URL parameters.
Connect Your Signup and Billing Data
Link the agent to your signup flow and billing system through the Connections panel. The agent needs to see when a referred user creates an account and when they convert to a paid plan. This data is essential for accurate reward calculation.
Configure Reward Calculation
Set up the reward logic. This might be a flat dollar amount per referral, a percentage of the first payment, or account credits. The agent calculates rewards automatically when the qualifying action occurs and queues them for approval or automatic distribution.
Enable Referrer Notifications
Configure the agent to notify referrers when their referral signs up, when the referral converts to paid, and when their reward is issued. These notifications keep referrers engaged and encourage them to keep sharing their link.
Build a Performance Dashboard
Ask the agent to generate a weekly referral report. Include total referrals, conversion rate, rewards issued, and top referrers. Compare referred customer lifetime value against other channels to demonstrate program ROI. Share this report with your growth and finance teams.
Test the Full Loop
Use a test account to go through the entire referral flow: generate a link, click it, sign up as a new user, convert to a paid plan, and verify that the reward is calculated and the referrer is notified. Fix any gaps before launching to your customer base.
Tips and Best Practices
Make Sharing Easy
Provide referrers with pre-written messages they can share via email, social media, or messaging apps. The agent can generate personalized sharing copy for each referrer that includes their unique link and a compelling reason to try your product.
Prevent Fraud
Set up rules to detect self-referrals, duplicate accounts, and other abuse patterns. The agent can flag suspicious referrals for manual review rather than automatically issuing rewards for questionable conversions.
Reward Both Sides
Programs that reward both the referrer and the new customer see higher conversion rates. Make sure the referred person has an incentive to complete signup and convert, not just the person who shared the link.
Frequently Asked Questions
Related Pages
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