Know What Your Competitors Are Doing Before Your Customers Tell You.
Your RunTheAgents assistant monitors competitor websites, tracks pricing changes, analyzes their content strategy, and delivers actionable intelligence. Stay ahead without spending hours on manual research.
Competitive Intelligence in Action
Pricing Change Detection
Your main competitor quietly raises their enterprise plan by 20%. Your assistant catches the change within a day by regularly checking their pricing page, screenshots the before and after, and alerts you on Slack. You adjust your sales talking points before your next prospect call.
Feature Launch Tracking
A competitor publishes a blog post announcing a new feature that overlaps with your roadmap. Your assistant reads the post, summarizes the feature's capabilities and limitations, and sends you a brief with suggested positioning for your own product.
Quarterly Landscape Report
Every quarter, your assistant compiles a comprehensive competitive report: new features launched, pricing changes, messaging shifts, key hires, and customer sentiment from review sites. Your strategy team gets this without anyone spending a week on research.
Win/Loss Context
You lost a deal to a competitor. You ask your assistant to research what that competitor is offering right now. Within an hour, you have their current pricing, feature list, recent case studies, and customer reviews. You understand why you lost and what to address.
Competitive Intelligence Capabilities
Website Monitoring
Your assistant regularly visits competitor websites and flags changes: new features, pricing updates, messaging shifts, new case studies, team changes, and more. You set the frequency and the scope.
Review Site Analysis
What are customers saying about competitors on G2, Capterra, Trustpilot, and Reddit? Your assistant reads reviews, identifies common praise and complaints, and summarizes the sentiment in a way that informs your positioning.
Content Strategy Tracking
Your assistant monitors competitor blogs, social media, and newsletters. It identifies the topics they are investing in, the keywords they are targeting, and the narratives they are building.
Job Posting Intelligence
Competitor hiring patterns reveal strategic direction. Your assistant monitors job boards for competitor listings and identifies trends: are they hiring ML engineers (new AI feature coming), enterprise sales reps (moving upmarket), or support staff (scaling rapidly)?
Turning Intelligence into Action
Competitive analysis is only valuable if it leads to decisions. The most common mistake is treating it as an information-hoarding exercise. You collect mountains of data and produce reports that nobody reads.
Your assistant should be configured to deliver actionable insights, not just raw data. Instead of "Competitor X changed their homepage," you get "Competitor X's new homepage emphasizes enterprise security features, suggesting they are targeting larger accounts. This aligns with their recent SOC 2 announcement. Consider whether to accelerate our own security certification."
The difference is context plus recommendation. Your assistant has enough information about your business and strategy to connect competitor movements to your own priorities.
Setting Up Competitive Monitoring
Identify Your Competitors
Provide your assistant with a list of direct and indirect competitors, including their website URLs, social profiles, and any review sites where they appear.
Define What Matters
Not all changes are equally important. Tell your assistant which signals to prioritize: pricing changes, feature launches, messaging shifts, leadership changes, or customer sentiment trends.
Set Your Cadence
Choose between real-time alerts (for pricing changes), weekly summaries (for content and social activity), and monthly deep dives (for strategic analysis). Mix and match based on the type of intelligence.
Frequently Asked Questions
Related Pages
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